Digital marketing guides for Irish small businesses
Practical guides for owner-run businesses, sole traders and small teams in Ireland.
Trading Online Voucher: a practical guide
Who qualifies for the LEO voucher, what it pays for and how to plan a project that gets approved.
Google Business Profile for Irish businesses
Setting up, verifying and keeping a profile that shows up in local searches and Maps.
GDPR and email marketing in Ireland
Consent, the soft opt-in for customers, unsubscribes and records under the Irish ePrivacy rules.
Email marketing for small businesses in Ireland
Building a list, what to send, how often, and the technical settings that keep you out of spam.
A social media plan for a small business
Choosing platforms, content themes and a posting rhythm you can keep up with.
Setting a digital marketing budget for a small business
How to work out what to spend, where it goes and how to judge whether it is working.
Grants and supports
The Trading Online Voucher from the Local Enterprise Offices is the best-known support for small businesses improving their online trading. Your Local Enterprise Office can also tell you about training, mentoring and other supports.
Rules you need to know
Email and text marketing in Ireland is governed by the GDPR and by the ePrivacy Regulations (S.I. No. 336 of 2011). Read GDPR and email marketing in Ireland before you send your first campaign.