Small business marketing guides for Ireland
Bia Marketing
Clear, practical guides to digital marketing for owner-run businesses in Ireland: the grants, the rules and the everyday tasks that actually bring customers in.
Most small businesses in Ireland do not have a marketing department. The owner, or one person on a small team, looks after the website, the Google listing, the social media accounts and the email list in between everything else. These guides are written for that person: short on jargon, specific to Irish rules and supports, and focused on the things that make a difference.
Start here
Trading Online Voucher: a practical guide
Who qualifies for the LEO voucher, what it pays for and how to plan a project that gets approved.
Google Business Profile for Irish businesses
Setting up, verifying and keeping a profile that shows up in local searches and Maps.
GDPR and email marketing in Ireland
Consent, the soft opt-in for customers, unsubscribes and records under the Irish ePrivacy rules.
Email marketing for small businesses in Ireland
Building a list, what to send, how often, and the technical settings that keep you out of spam.
A social media plan for a small business
Choosing platforms, content themes and a posting rhythm you can keep up with.
Setting a digital marketing budget for a small business
How to work out what to spend, where it goes and how to judge whether it is working.
Where to begin if you are short on time
- Get found locally. A complete, verified Google Business Profile is free and is often the first thing a customer sees.
- Check what support is available. The Trading Online Voucher can cover part of the cost of building or improving how you sell online.
- Own your audience. An email list is yours in a way that social media followers are not, as long as you follow the GDPR and ePrivacy rules.
- Plan, then post. A simple social media plan beats daily improvisation.
- Set a budget you can sustain. See setting a digital marketing budget.
These guides are general information for small businesses. They are not legal, tax or financial advice. Where rules are involved we link to the official source, and schemes and rules change, so check the current position before you rely on it. About this site.